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A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia
This paper examines the 2022 War in Ukraine through the conceptual lens of country image within a broader framework of public diplomacy, soft power, and nation branding. It applies integrative and longitudinal perspectives to examine Ukraine’s country image and country image cultivation strategies o...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Palgrave Macmillan UK
2022
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9707085/ http://dx.doi.org/10.1057/s41254-022-00284-0 |
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author | Lee, Seow Ting |
author_facet | Lee, Seow Ting |
author_sort | Lee, Seow Ting |
collection | PubMed |
description | This paper examines the 2022 War in Ukraine through the conceptual lens of country image within a broader framework of public diplomacy, soft power, and nation branding. It applies integrative and longitudinal perspectives to examine Ukraine’s country image and country image cultivation strategies over a period of three decades from its independence in 1991 to the 2022 Russo-Ukraine War. To understand Ukraine’s country image, or perceptions of Ukraine held by international stakeholders, a case study examined a convergence of multiple sources of evidence and methods. One method focuses on sentiment analysis through Leximancer, a computer-assisted qualitative data analysis software, to evaluate and compare Ukraine’s country image in international news media discourse across three periods of analysis separated by three major events: Ukraine’s independence in 1991, the 2014 Revolution of Dignity, and the 2022 Russo-Ukraine War. The findings suggest that Ukraine’s country image has strengthened over time, and has been effective in delegitimizing the 2022 Russian invasion and securing strong support from the international community. |
format | Online Article Text |
id | pubmed-9707085 |
institution | National Center for Biotechnology Information |
language | English |
publishDate | 2022 |
publisher | Palgrave Macmillan UK |
record_format | MEDLINE/PubMed |
spelling | pubmed-97070852022-11-29 A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia Lee, Seow Ting Place Brand Public Dipl Original Article This paper examines the 2022 War in Ukraine through the conceptual lens of country image within a broader framework of public diplomacy, soft power, and nation branding. It applies integrative and longitudinal perspectives to examine Ukraine’s country image and country image cultivation strategies over a period of three decades from its independence in 1991 to the 2022 Russo-Ukraine War. To understand Ukraine’s country image, or perceptions of Ukraine held by international stakeholders, a case study examined a convergence of multiple sources of evidence and methods. One method focuses on sentiment analysis through Leximancer, a computer-assisted qualitative data analysis software, to evaluate and compare Ukraine’s country image in international news media discourse across three periods of analysis separated by three major events: Ukraine’s independence in 1991, the 2014 Revolution of Dignity, and the 2022 Russo-Ukraine War. The findings suggest that Ukraine’s country image has strengthened over time, and has been effective in delegitimizing the 2022 Russian invasion and securing strong support from the international community. Palgrave Macmillan UK 2022-11-28 /pmc/articles/PMC9707085/ http://dx.doi.org/10.1057/s41254-022-00284-0 Text en © The Author(s), under exclusive licence to Springer Nature Limited 2022, Springer Nature or its licensor (e.g. a society or other partner) holds exclusive rights to this article under a publishing agreement with the author(s) or other rightsholder(s); author self-archiving of the accepted manuscript version of this article is solely governed by the terms of such publishing agreement and applicable law. This article is made available via the PMC Open Access Subset for unrestricted research re-use and secondary analysis in any form or by any means with acknowledgement of the original source. These permissions are granted for the duration of the World Health Organization (WHO) declaration of COVID-19 as a global pandemic. |
spellingShingle | Original Article Lee, Seow Ting A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title | A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title_full | A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title_fullStr | A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title_full_unstemmed | A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title_short | A battle for foreign perceptions: Ukraine’s country image in the 2022 war with Russia |
title_sort | battle for foreign perceptions: ukraine’s country image in the 2022 war with russia |
topic | Original Article |
url | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9707085/ http://dx.doi.org/10.1057/s41254-022-00284-0 |
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