Cargando…
Disadvantages of red: The color congruence effect in comparative price advertising
Based on the metaphorical association of color, the color red is often associated with a “hot deal” in a price promotion context, which has led to the popular use of red in promotions in the marketplace. In two studies, this research challenges the lay belief that the color red used in price adverti...
| Autores principales: | , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9712978/ https://www.ncbi.nlm.nih.gov/pubmed/36467187 http://dx.doi.org/10.3389/fpsyg.2022.1019163 |