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In search of time to bring the message on social media: Effects of temporal targeting and weather on digital consumers
Marketers always incline to deliver advertising messages to the right consumer at the right time. Yet, the question of when exactly should such a persuasive message be sent to a consumer remains elusive in the existing literature. The current study aims to address this research question within the t...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714564/ https://www.ncbi.nlm.nih.gov/pubmed/36467144 http://dx.doi.org/10.3389/fpsyg.2022.1042714 |