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Social information decreases giving in late-stage fundraising campaigns
Online fundraisers often showcase information about the number of donations received and the proximity to the campaign goal. This practice follows research on descriptive norms and goal-directed motivation, which predicts higher contributions as the number of donors increases and as the campaign goa...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Public Library of Science
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9714697/ https://www.ncbi.nlm.nih.gov/pubmed/36454746 http://dx.doi.org/10.1371/journal.pone.0278391 |