Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective

The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is unclear. Drawing on the value co-creation theory,...

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Detalles Bibliográficos
Autores principales: Zhuo, Jin-Yuan, Su, Rong-Hai, Yang, Hsi-Hsun, Hsu, Mao-Chou
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9726716/
https://www.ncbi.nlm.nih.gov/pubmed/36507022
http://dx.doi.org/10.3389/fpsyg.2022.1033439

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9726716/
https://www.ncbi.nlm.nih.gov/pubmed/36507022
http://dx.doi.org/10.3389/fpsyg.2022.1033439

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