Cargando…
Antecedents and consequences of brand experience in virtual sports brand communities: A value co-creation perspective
The influence mechanism for brand experience in virtual sports brand communities is the subject of many studies, but these studies do not feature a holistic consideration of antecedents and consequences, and the moderating role of brand attachment is unclear. Drawing on the value co-creation theory,...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9726716/ https://www.ncbi.nlm.nih.gov/pubmed/36507022 http://dx.doi.org/10.3389/fpsyg.2022.1033439 |