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How exaptation mediates the effects of customer participation on low-cost innovation: The role of strategic flexibility
With the advent of emerging markets, the need for low-cost innovation to meet the rising demands of people at the base of the pyramid has increased significantly. Although the critical influence of customer participation on new product development has been recognized, there have been few studies on...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9726787/ https://www.ncbi.nlm.nih.gov/pubmed/36507040 http://dx.doi.org/10.3389/fpsyg.2022.1016524 |