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Exploring the effect of use contexts on user engagement toward tourism short video platforms

With tourism short video platforms’ increasingly fierce competition, retaining existing users and improving engagement has taken on greater theoretical and practical significance. Based on the self-system model of motivational development, this study, involving an empirical analysis of 252 user data...

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Detalles Bibliográficos
Autores principales: Qu, Fei, Wang, Nian, Zhang, Xianyan, Wang, Lan
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9729704/
https://www.ncbi.nlm.nih.gov/pubmed/36506973
http://dx.doi.org/10.3389/fpsyg.2022.1050214