Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia

BACKGROUND: The market and non-market activities of the food and beverage industry contribute to unhealthy and unsustainable dietary patterns, increasingly in low-income and middle-income countries (LMICs). We aimed to describe how The Coca-Cola Company (TCCC), as the world market leader in the suga...

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Detalles Bibliográficos
Autores principales: Huse, Oliver, Reeve, Erica, Bell, Colin, Sacks, Gary, Baker, Phillip, Wood, Benjamin, Backholer, Kathryn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BMJ Publishing Group 2022
Materias:
Original Research
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9730366/
https://www.ncbi.nlm.nih.gov/pubmed/36593644
http://dx.doi.org/10.1136/bmjgh-2022-010386

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9730366/
https://www.ncbi.nlm.nih.gov/pubmed/36593644
http://dx.doi.org/10.1136/bmjgh-2022-010386

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