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Strategies used by the soft drink industry to grow and sustain sales: a case-study of The Coca-Cola Company in East Asia
BACKGROUND: The market and non-market activities of the food and beverage industry contribute to unhealthy and unsustainable dietary patterns, increasingly in low-income and middle-income countries (LMICs). We aimed to describe how The Coca-Cola Company (TCCC), as the world market leader in the suga...
| Autores principales: | , , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
BMJ Publishing Group
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9730366/ https://www.ncbi.nlm.nih.gov/pubmed/36593644 http://dx.doi.org/10.1136/bmjgh-2022-010386 |