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Bi-dimensional values and attitudes toward online fast food-buying intention during the COVID-19 pandemic: An application of VAB model

The purpose of the study is to determine the factors of online fast food-buying intention among Bangladeshi Millennials during the COVID-19 pandemic. The study adopted the Value-Attitude-Behavior (VAB) model and designed it as a higher-order constructs model to predict buying intention. Using a quan...

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Detalles Bibliográficos
Autores principales: Yan, Chen, Siddik, Abu Bakkar, Masukujjaman, Mohammad, Dong, Qianli, Hamayun, Muhammad, Guang-Wen, Zheng, Ibrahim, Abdullah Mohammed
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9733427/
https://www.ncbi.nlm.nih.gov/pubmed/36505256
http://dx.doi.org/10.3389/fnut.2022.894765