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Can new healthy luxury food products accelerate short food supply chain formation via social media marketing in high-income countries?
Social media marketing is a promising tool for successful product placement of new healthy luxury food products, a subcategory of superfoods. Despite its growing popularity, no studies have investigated how social media marketing affects consumers’ quality perception process for such superfoods and...
| Autores principales: | , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer Berlin Heidelberg
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9735090/ https://www.ncbi.nlm.nih.gov/pubmed/36530963 http://dx.doi.org/10.1186/s40100-022-00238-3 |