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How to Use the Six-Step Digital Ethnography Framework to Develop Buyer Personas: The Case of Fan Fit
BACKGROUND: One of the key features of digital marketing is customer centricity, which can be applied to the domain of health. This is expressed through the ability to target specific customer segments with relevant content using appropriate channels and having data to track and understand each inte...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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JMIR Publications
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9736752/ https://www.ncbi.nlm.nih.gov/pubmed/36427232 http://dx.doi.org/10.2196/41489 |