The Landscape of Cigar Marketing in Print Magazines from 2018–2021: Content, Expenditures, Volume, Placement and Reach

Cigar consumption has increased in the U.S. over the past decade, yet gaps remain in research on cigar promotion in print magazines. This study examines ad placement, volume, ad characteristics, and associated expenditures for cigars from 2018–2021, and readership data for magazines containing cigar...

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Detalles Bibliográficos
Autores principales: Ganz, Ollie, Wackowski, Olivia A., Gratale, Stefanie, Chen-Sankey, Julia, Safi, Zeinab, Delnevo, Cristine D.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9739552/
https://www.ncbi.nlm.nih.gov/pubmed/36498246
http://dx.doi.org/10.3390/ijerph192316172

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9739552/
https://www.ncbi.nlm.nih.gov/pubmed/36498246
http://dx.doi.org/10.3390/ijerph192316172

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