How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment

Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism of the influence of two extrinsic cues, namely, brand familiarity...

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Detalles Bibliográficos
Autores principales: Feng, Ping, Wang, Jingqiang, Ding, Xin, Li, Cong, Guo, Fumei, Ding, Xinyi
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9744935/
https://www.ncbi.nlm.nih.gov/pubmed/36524154
http://dx.doi.org/10.3389/fpsyg.2022.990640

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9744935/
https://www.ncbi.nlm.nih.gov/pubmed/36524154
http://dx.doi.org/10.3389/fpsyg.2022.990640

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