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How do extrinsic cues influence consumers’ online hotel booking decisions? An event-related potential experiment
Booking decision is a typical decision-making behavior in hospitality, while the neural processing of it is still unclear. To address this issue, with the help of event-related potential (ERP), this work uncovered the neural mechanism of the influence of two extrinsic cues, namely, brand familiarity...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9744935/ https://www.ncbi.nlm.nih.gov/pubmed/36524154 http://dx.doi.org/10.3389/fpsyg.2022.990640 |