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Effectiveness of the Eggs Make Kids demand‐creation campaign at improving household availability of eggs and egg consumption by young children in Nigeria: A quasi‐experimental study

Using a quasi‐experimental design, our study aimed to determine the effectiveness of the ‘Eggs Make Kids Sharp & Bright and Strong & Active’ demand‐creation campaign in Nigeria. The intervention arm received emotionally compelling radio and television advertisements about eggs, and was expos...

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Detalles Bibliográficos
Autores principales: Larson, Leila M., Frongillo, Edward A., Kase, Bezawit E., Neufeld, Lynnette M., Gonzalez, Wendy, Erhabor, Irowa, Djimeu, Eric W.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: John Wiley and Sons Inc. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9749590/
https://www.ncbi.nlm.nih.gov/pubmed/36349477
http://dx.doi.org/10.1111/mcn.13447