The cuter, the better? The impact of cuteness on intention to purchase AI voice assistants: A moderated serial-mediation model

Due to the lockdown, more and more people are used to communicating with AI voice assistants during the post-COVID era. This study investigates the relationship between the perceived cuteness of AI voice assistants and the intention to purchase via a moderated serial-mediation model. We tested a PLS...

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Detalles Bibliográficos
Autores principales: Yu, Xintao, Xu, Zhen, Song, Yifan, Liu, Xiaochen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Psychology
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755207/
https://www.ncbi.nlm.nih.gov/pubmed/36533013
http://dx.doi.org/10.3389/fpsyg.2022.1036848

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755207/
https://www.ncbi.nlm.nih.gov/pubmed/36533013
http://dx.doi.org/10.3389/fpsyg.2022.1036848

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