Cargando…
The cuter, the better? The impact of cuteness on intention to purchase AI voice assistants: A moderated serial-mediation model
Due to the lockdown, more and more people are used to communicating with AI voice assistants during the post-COVID era. This study investigates the relationship between the perceived cuteness of AI voice assistants and the intention to purchase via a moderated serial-mediation model. We tested a PLS...
| Autores principales: | , , , |
|---|---|
| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
|
| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755207/ https://www.ncbi.nlm.nih.gov/pubmed/36533013 http://dx.doi.org/10.3389/fpsyg.2022.1036848 |