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A taxonomy of marketing organizations
A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation—that is, developing a taxonomy. Yet no method-transparent taxonomy of marketing organization types has been established, creating significant confusion among both managers and theoretician...
Autores principales: | , , , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
Springer US
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755790/ https://www.ncbi.nlm.nih.gov/pubmed/36540157 http://dx.doi.org/10.1007/s11747-022-00911-5 |