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A taxonomy of marketing organizations

A basic step in scientific inquiry entails ordering, classifying, or grouping the phenomena under investigation—that is, developing a taxonomy. Yet no method-transparent taxonomy of marketing organization types has been established, creating significant confusion among both managers and theoretician...

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Detalles Bibliográficos
Autores principales:	McAlister, Leigh, Germann, Frank, Chisam, Natalie, Hayes, Pete, Lynch, Adriana, Stewart, Bill
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	Springer US 2022
Materias:	Original Empirical Research
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755790/ https://www.ncbi.nlm.nih.gov/pubmed/36540157 http://dx.doi.org/10.1007/s11747-022-00911-5

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