Instagram travel influencers in #quarantine: Communicative practices and roles during COVID-19

The crisis arising from the COVID-19 pandemic has affected the entire tourism system, including communication and marketing practices. Of these practices, in recent years influencer marketing has been one of the more successful strategies for both destinations and tourism businesses. This research i...

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Detalles Bibliográficos
Autores principales: Femenia-Serra, Francisco, Gretzel, Ulrike, Alzua-Sorzabal, Aurkene
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755870/
https://www.ncbi.nlm.nih.gov/pubmed/36540130
http://dx.doi.org/10.1016/j.tourman.2021.104454

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755870/
https://www.ncbi.nlm.nih.gov/pubmed/36540130
http://dx.doi.org/10.1016/j.tourman.2021.104454

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