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Instagram travel influencers in #quarantine: Communicative practices and roles during COVID-19
The crisis arising from the COVID-19 pandemic has affected the entire tourism system, including communication and marketing practices. Of these practices, in recent years influencer marketing has been one of the more successful strategies for both destinations and tourism businesses. This research i...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9755870/ https://www.ncbi.nlm.nih.gov/pubmed/36540130 http://dx.doi.org/10.1016/j.tourman.2021.104454 |