Effect of CSR contribution timing during COVID-19 pandemic on consumers’ prepayment purchase intentions: Evidence from hospitality industry in China

Corporate social responsibility (CSR) contributions are essential for hospitality companies during the COVID-19 pandemic. However, little is known about how CSR contribution timing during the pandemic might affect consumers’ prepayment purchase intentions. This paper takes a hospitality company as a...

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Detalles Bibliográficos
Autores principales: Tong, Zelin, Xie, Yibo, Xiao, Haowen
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756378/
https://www.ncbi.nlm.nih.gov/pubmed/36540070
http://dx.doi.org/10.1016/j.ijhm.2021.102997

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756378/
https://www.ncbi.nlm.nih.gov/pubmed/36540070
http://dx.doi.org/10.1016/j.ijhm.2021.102997

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