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The choice of message and messenger to drive behavior change that averts the health impacts of wildfires: an online randomized controlled experiment

BACKGROUND: To reduce the negative health effects from wildfire smoke exposure, effective risk and health communication strategies are vital. We estimated the behavioral effects from changes in message framing and messenger in public health messages about wildfire smoke on Facebook. METHODS: During...

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Detalles Bibliográficos
Autores principales: Aminpour, Payam, Helgeson, Jennifer F., Ferraro, Paul J.
Formato: Online Artículo Texto
Lenguaje:English
Publicado: BioMed Central 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756613/
https://www.ncbi.nlm.nih.gov/pubmed/36527107
http://dx.doi.org/10.1186/s12889-022-14801-6