Descriptive or injunctive: How do restaurant customers react to the guidelines of COVID-19 prevention measures? The role of psychological reactance

In this study, we employed an experimental design to empirically test how restaurant customers react differently to normative appeals (descriptive vs. injunctive) relating to COVID-19 prevention measures through freedom threat and negative cognition. We conducted t-tests, serial mediation, moderatio...

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Detalles Bibliográficos
Autores principales: Kang, Gi Won, Piao, Zhenxian (Zoey), Ko, Jae Youn
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756830/
https://www.ncbi.nlm.nih.gov/pubmed/36540679
http://dx.doi.org/10.1016/j.ijhm.2021.102934

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756830/
https://www.ncbi.nlm.nih.gov/pubmed/36540679
http://dx.doi.org/10.1016/j.ijhm.2021.102934

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