Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect

COVID-19 pandemic negatively affected the restaurant industry and reopening provides restaurants an opportunity to survive this crisis. This study examined the interplay of perceived importance of preventive measures, dining involvement, brand trust, and customers’ intention to dine out at American...

Descripción completa

Detalles Bibliográficos
Autores principales: Wei, Chunhao (Victor), Chen, Han, Lee, Yee Ming
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756831/
https://www.ncbi.nlm.nih.gov/pubmed/36540680
http://dx.doi.org/10.1016/j.ijhm.2021.102894

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756831/
https://www.ncbi.nlm.nih.gov/pubmed/36540680
http://dx.doi.org/10.1016/j.ijhm.2021.102894

Ejemplares similares