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Factors influencing customers’ dine out intention during COVID-19 reopening period: The moderating role of country-of-origin effect
COVID-19 pandemic negatively affected the restaurant industry and reopening provides restaurants an opportunity to survive this crisis. This study examined the interplay of perceived importance of preventive measures, dining involvement, brand trust, and customers’ intention to dine out at American...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Ltd.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9756831/ https://www.ncbi.nlm.nih.gov/pubmed/36540680 http://dx.doi.org/10.1016/j.ijhm.2021.102894 |