Relationship cultivation and public engagement via social media during the covid-19 pandemic in China

This study explores the relationship cultivation strategies and disaster social media functions Chinese companies used to maintain relationships with their publics during the COVID-19 pandemic. Public engagement was assessed using a multi-dimensional construct consisting of cognitive, emotional, and...

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Detalles Bibliográficos
Autores principales: Huang, Qiongyao, Jin, Jie, Lynn, Benjamin J., Men, Linjuan Rita
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2021
Materias:
Full Length Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9757961/
https://www.ncbi.nlm.nih.gov/pubmed/36569598
http://dx.doi.org/10.1016/j.pubrev.2021.102064

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9757961/
https://www.ncbi.nlm.nih.gov/pubmed/36569598
http://dx.doi.org/10.1016/j.pubrev.2021.102064

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