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Image and text presentation forms in destination marketing: An eye-tracking analysis and a laboratory experiment
The COVID-19 pandemic has severely impacted the tourism and hospitality industries worldwide. Tourism destination marketing has been an heated focus in tourism and hospitality academia, it is widely believed that it can promote the revival of industries in the post-pandemic era. But there is a lack...
| Autores principales: | , , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9758203/ https://www.ncbi.nlm.nih.gov/pubmed/36536866 http://dx.doi.org/10.3389/fpsyg.2022.1024991 |