The impact of hotel attributes, well-being perception, and attitudes on brand loyalty: Examining the moderating role of COVID-19 pandemic

This research sought to investigate the relationships between hotel attributes, well-being perceptions, attitudes, and brand loyalty in the hotel context considering the COVID-19 pandemic. The results of the study's data analyses revealed how tangible and intangible hotel attributes improved in...

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Detalles Bibliográficos
Autores principales: Kim, Jinkyung Jenny, Han, Heesup, Ariza-Montes, Antonio
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Ltd. 2021
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759309/
http://dx.doi.org/10.1016/j.jretconser.2021.102634

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759309/
http://dx.doi.org/10.1016/j.jretconser.2021.102634

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