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Analyzing the impact of social networks and social behavior on electronic business during COVID-19 pandemic
The Covid-19 pandemic caused substantial changes, particularly concerning marketing, which led to high digital use. Social networking enables people to communicate easily with others and provides marketers with many ways to interact with consumers. As a consequence of the lockdown, economic activity...
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Formato: | Online Artículo Texto |
Lenguaje: | English |
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Published by Elsevier Ltd.
2021
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Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759667/ https://www.ncbi.nlm.nih.gov/pubmed/36567976 http://dx.doi.org/10.1016/j.ipm.2021.102667 |