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Analyzing the impact of social networks and social behavior on electronic business during COVID-19 pandemic

The Covid-19 pandemic caused substantial changes, particularly concerning marketing, which led to high digital use. Social networking enables people to communicate easily with others and provides marketers with many ways to interact with consumers. As a consequence of the lockdown, economic activity...

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Detalles Bibliográficos
Autor principal: Luo, Cheng
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Published by Elsevier Ltd. 2021
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759667/
https://www.ncbi.nlm.nih.gov/pubmed/36567976
http://dx.doi.org/10.1016/j.ipm.2021.102667