Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation

INTRODUCTION: Consumers’ prior experiences form an episodic memory that largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that brand image influences our cognitive and emotional perception. Nevertheless, it has n...

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Detalles Bibliográficos
Autores principales: Shabani, Mohsen, Salehi, Javad, Khosrowabadi, Reza
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Iranian Neuroscience Society 2022
Materias:
Research Paper
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759780/
https://www.ncbi.nlm.nih.gov/pubmed/36561243
http://dx.doi.org/10.32598/bcn.2021.2275.2

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759780/
https://www.ncbi.nlm.nih.gov/pubmed/36561243
http://dx.doi.org/10.32598/bcn.2021.2275.2

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