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Comparing Autobiographical Brand Images and Neutral Images Regarding False Memory Formation
INTRODUCTION: Consumers’ prior experiences form an episodic memory that largely influences their decision-making process. This episodic memory is mainly linked to cognitive and emotional perception and we know that brand image influences our cognitive and emotional perception. Nevertheless, it has n...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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Iranian Neuroscience Society
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9759780/ https://www.ncbi.nlm.nih.gov/pubmed/36561243 http://dx.doi.org/10.32598/bcn.2021.2275.2 |