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Brand equity and the Covid-19 stock market crash: Evidence from U.S. listed firms
Brand equity has played an important role in firms’ stock performance, especially during the stock market crash provoked by Covid-19. Our manuscript investigates how brand equity impacts stock performance during the Covid-19 crash. Firms with top brands should be a particularly attractive "safe...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2021
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9760223/ https://www.ncbi.nlm.nih.gov/pubmed/36568952 http://dx.doi.org/10.1016/j.frl.2021.101941 |