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Customer agility, market orientation, and brand image in the context of Chinese market
INTRODUCTION: Customer agility (CA) and market orientation have been widely discussed in prior research. Also, the role of brand image in business making-decision has been emphasized. However, the current analysis lacks integrating the relationship among the three concepts. Thus, this study creative...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9760762/ https://www.ncbi.nlm.nih.gov/pubmed/36544463 http://dx.doi.org/10.3389/fpsyg.2022.1062643 |