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Customer agility, market orientation, and brand image in the context of Chinese market

INTRODUCTION: Customer agility (CA) and market orientation have been widely discussed in prior research. Also, the role of brand image in business making-decision has been emphasized. However, the current analysis lacks integrating the relationship among the three concepts. Thus, this study creative...

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Detalles Bibliográficos
Autores principales: Junfeng, Wang, Zesheng, Yang, RuQiang, Lai
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Frontiers Media S.A. 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9760762/
https://www.ncbi.nlm.nih.gov/pubmed/36544463
http://dx.doi.org/10.3389/fpsyg.2022.1062643

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