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Understanding Audiobook Apps’ Consumption Values and Their Implications for Promoting Audiobooks in Vietnam
Audiobooks have recently become more prevalent in the publishing industry. Vietnam is a potential market for audiobook companies, and audiobook apps are soaring in popularity in this country. This study examines how consumers perceive audiobook apps’ consumption values, including functional value, s...
| Autores principales: | , , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Springer US
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767796/ http://dx.doi.org/10.1007/s12109-022-09934-w |