The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development

Consumer animosity captures negative attitudes to foreign products and impacts willingness to buy them. Existing constructs nevertheless fail to account for an emerging dimension: pandemic animosity. This article heeds recent calls to develop a pandemic animosity measurement scale. Its purpose is to...

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Detalles Bibliográficos
Autores principales: Nawaz, Muhammad Zahid, Nawaz, Shahid, Guzmán, Francisco, Plotkina, Daria
Formato: Online Artículo Texto
Lenguaje:English
Publicado: Elsevier Inc. 2023
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767895/
https://www.ncbi.nlm.nih.gov/pubmed/36568523
http://dx.doi.org/10.1016/j.jbusres.2022.113550

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767895/
https://www.ncbi.nlm.nih.gov/pubmed/36568523
http://dx.doi.org/10.1016/j.jbusres.2022.113550

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