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The aftermath of Covid-19: The rise of pandemic animosity among consumers and its scale development
Consumer animosity captures negative attitudes to foreign products and impacts willingness to buy them. Existing constructs nevertheless fail to account for an emerging dimension: pandemic animosity. This article heeds recent calls to develop a pandemic animosity measurement scale. Its purpose is to...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Elsevier Inc.
2023
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9767895/ https://www.ncbi.nlm.nih.gov/pubmed/36568523 http://dx.doi.org/10.1016/j.jbusres.2022.113550 |