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Vlogger's persuasive strategy and consumers' purchase intention: The dual mediating role of para-social interactions and perceived value
It is a new advertising marketing method for commodity companies to use vloggers to endorse their products, and to influence consumers' attitudes and decisions. In view of this phenomenon, there are few studies on the relationship between vloggers and consumers, and this study aims to explore h...
| Autores principales: | , , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
| Publicado: |
Frontiers Media S.A.
2022
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| Materias: | |
| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9768554/ https://www.ncbi.nlm.nih.gov/pubmed/36570988 http://dx.doi.org/10.3389/fpsyg.2022.1080507 |