Does Brand Truth-Telling Yield Customer Participation? The Interaction Effects of CSR Strategy and Transparency Signaling

Customer participation in brand environmental responsibility is necessary for enterprises and consumers to co-create value. However, it is not yet clear why some corporate social responsibility (CSR) communications are more effective in attracting higher customer participation in a digitally transpa...

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Detalles Bibliográficos
Autores principales: Yu, Weiping, Zhou, Jun, He, Mingli, Si, Dongyang
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774272/
https://www.ncbi.nlm.nih.gov/pubmed/36546997
http://dx.doi.org/10.3390/bs12120514

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774272/
https://www.ncbi.nlm.nih.gov/pubmed/36546997
http://dx.doi.org/10.3390/bs12120514

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