Consumer Behaviour to Be Considered in Advertising: A Systematic Analysis and Future Agenda

In the past decade, neurophysiological and physiological tools have been used to explore consumer behaviour toward advertising. The studies into brain processes (e.g., emotions, motivation, reward, attention, perception, and memory) toward advertising are scant, and remain unclear in the academic li...

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Detalles Bibliográficos
Autores principales: Alsharif, Ahmed H., Salleh, Nor Zafir Md, Al-Zahrani, Shaymah Ahmed, Khraiwish, Ahmad
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Review
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774318/
https://www.ncbi.nlm.nih.gov/pubmed/36546955
http://dx.doi.org/10.3390/bs12120472

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774318/
https://www.ncbi.nlm.nih.gov/pubmed/36546955
http://dx.doi.org/10.3390/bs12120472

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