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Antecedents and Consequences of Banking Customers’ Behavior towards Social Media: Evidence from an Emerging Economy
Due to the aggressive competitive climate in practically every sector, modern firms in the digital age confront a variety of hurdles for survival and growth. Technology, mainly digital technology, has altered global business practices. To stay ahead of their competitors, marketers need to develop ne...
Autores principales: | , , , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774319/ https://www.ncbi.nlm.nih.gov/pubmed/36547001 http://dx.doi.org/10.3390/bs12120518 |