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Antecedents and Consequences of Banking Customers’ Behavior towards Social Media: Evidence from an Emerging Economy

Due to the aggressive competitive climate in practically every sector, modern firms in the digital age confront a variety of hurdles for survival and growth. Technology, mainly digital technology, has altered global business practices. To stay ahead of their competitors, marketers need to develop ne...

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Detalles Bibliográficos
Autores principales:	Zhang, Lei, Akbar, Sher, Tomuș, Alin Mihai, Solomon, Alina Georgiana
Formato:	Online Artículo Texto
Lenguaje:	English
Publicado:	MDPI 2022
Materias:	Article
Acceso en línea:	https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774319/ https://www.ncbi.nlm.nih.gov/pubmed/36547001 http://dx.doi.org/10.3390/bs12120518

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