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Investigating Salespeople’s Performance and Opportunistic Behavior: Adaptive and Customer-Oriented Responses

This study investigates the role of value congruence and top management support on salespeople’s customer-oriented selling behavior and adaptive selling behavior. Moreover, this study has also explored the effects of salespeople’s customer-oriented selling behavior and adaptive selling behavior on s...

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Detalles Bibliográficos
Autores principales: Yeo, Chankoo, Jan, Ihsan Ullah
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774540/
https://www.ncbi.nlm.nih.gov/pubmed/36546995
http://dx.doi.org/10.3390/bs12120512