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Investigating Salespeople’s Performance and Opportunistic Behavior: Adaptive and Customer-Oriented Responses
This study investigates the role of value congruence and top management support on salespeople’s customer-oriented selling behavior and adaptive selling behavior. Moreover, this study has also explored the effects of salespeople’s customer-oriented selling behavior and adaptive selling behavior on s...
Autores principales: | , |
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Formato: | Online Artículo Texto |
Lenguaje: | English |
Publicado: |
MDPI
2022
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Materias: | |
Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774540/ https://www.ncbi.nlm.nih.gov/pubmed/36546995 http://dx.doi.org/10.3390/bs12120512 |