Ratings or Sales? The Neural and Psychological Processes of Online Experience Product Purchase: Evidence from a Sample of Chinese University Students

Extrinsic cues are ubiquitous in daily commodity consumption scenarios, not to mention online consumption scenarios. Among the many online cues, monthly sales and product ratings are two of the most representative. Some scholars have researched the impact of these cues on consumer decision making, b...

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Detalles Bibliográficos
Autores principales: Chen, Keyu, Zhang, Wuke, Jiang, Pengtao
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774960/
https://www.ncbi.nlm.nih.gov/pubmed/36546982
http://dx.doi.org/10.3390/bs12120499

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774960/
https://www.ncbi.nlm.nih.gov/pubmed/36546982
http://dx.doi.org/10.3390/bs12120499

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