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Ratings or Sales? The Neural and Psychological Processes of Online Experience Product Purchase: Evidence from a Sample of Chinese University Students
Extrinsic cues are ubiquitous in daily commodity consumption scenarios, not to mention online consumption scenarios. Among the many online cues, monthly sales and product ratings are two of the most representative. Some scholars have researched the impact of these cues on consumer decision making, b...
| Autores principales: | , , |
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| Formato: | Online Artículo Texto |
| Lenguaje: | English |
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MDPI
2022
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| Acceso en línea: | https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9774960/ https://www.ncbi.nlm.nih.gov/pubmed/36546982 http://dx.doi.org/10.3390/bs12120499 |