Research on the Driving Factors of Collective Nostalgia and the Impact of Collective Nostalgia on National Brand Consciousness

Nostalgia is an important factor affecting consumers’ intention and behavior. A lot of previous research on nostalgia has been conducted from the perspective of individuals rather than groups. Then how does group-based collective nostalgia come into being? How will consumers’ collective nostalgia af...

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Detalles Bibliográficos
Autores principales: Zhang, Yi, Zhou, Hang, Qin, Jian
Formato: Online Artículo Texto
Lenguaje:English
Publicado: MDPI 2022
Materias:
Article
Acceso en línea:https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779318/
https://www.ncbi.nlm.nih.gov/pubmed/36554619
http://dx.doi.org/10.3390/ijerph192416738

Internet

https://www.ncbi.nlm.nih.gov/pmc/articles/PMC9779318/
https://www.ncbi.nlm.nih.gov/pubmed/36554619
http://dx.doi.org/10.3390/ijerph192416738

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